{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate modern cinemas.
The biggest jump-scare the movie business has experienced in 2025? The return of horror as a leading genre at the UK box office.
As a category, it has impressively outperformed previous years with a annual growth of 22% for the British and Irish cinemas: £83.7 million in 2025, versus £68.6 million last year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” says a box office editor.
The top performers of the year – Weapons (£11.4 million), another hit film (£16.2 million), The Conjuring Last Rites (£14.98 million) and the sequel to a classic (£15.54 million) – have all stayed in the theaters and in the popular awareness.
Even though much of the professional discussion centers on the standout quality of prominent auteurs, their successes point to something shifting between moviegoers and the genre.
“Viewers often remark, ‘This is a must-see regardless of your genre preferences,’” says a head of acquisition.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But beyond creative value, the steady demand of frightening features this year indicates they are giving moviegoers something that’s much needed: therapeutic relief.
“Currently, cinema mirrors the widespread anger, fear, and societal splits,” notes a genre expert.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” says a noted author of horror film history.
In the context of a global headlines featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, supernatural beings and undead creatures resonate a bit differently with audiences.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” says an star from a recent horror hit.
“It’s the idea that capitalism sucks the life out of people.”
Since the early days of cinema, social unrest has influenced the genre.
Scholars point to the surge of German expressionism after the first world war and the chaotic atmosphere of the early Weimar Republic, with features such as early expressionist works and Nosferatu: A Symphony of Horror.
This was followed by the 1930s depression and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” explains a academic.
“Therefore, it embodies concerns related to foreign influx.”
The specter of border issues influenced the newly launched rural fright a recent film title.
The creator explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Perhaps, the modern period of acclaimed, socially switched-on horror commenced with a sharp parody debuted a year after a polarizing administration.
It ushered in a recent surge of visionary directors, including various prominent figures.
“It was a hugely exciting time,” recalls a director whose film about a murderous foetus was one of the period's key works.
“I believe it initiated a trend toward eccentric, high-concept horror that aimed for artistic recognition.”
The same filmmaker, who is writing a new horror original, adds: “Over 10 years, audiences’ minds have been opening up to much more of that.”
At the same time, there has been a reconsideration of the underrated horror works.
Recently, a independent theater opened in London, showing underground films such as The Greasy Strangler, a classic adaptation and the late-80s version of the expressionist icon.
The renewed interest of this “gritty and loud” genre is, according to the cinema founder, a direct reaction to the algorithmic content churned out at the theaters.
“It’s a reaction to the sanitised product that’s coming out of Hollywood. You have a film scene that’s more tepid and more predictable. A lot of the mainstream films are very similar,” he says.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Fright flicks continue to disrupt conventions.
“Horror possesses a dual nature, feeling both classic and current simultaneously,” says an specialist.
Besides the return of the mad scientist trope – with two adaptations of a classic novel imminent – he predicts we will see scary movies in the near future addressing our current anxieties: about AI’s dominance in the near future and “supernatural elements in political spheres”.
In the interim, a religious-themed scare film The Carpenter’s Son – which tells the story of holy family challenges after Jesus’s birth, and includes well-known actors as the holy parents – is set for release soon, and will definitely cause a stir through the Christian right in the US.</